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Home > Web Solutions Overview > Internet Marketing Overview > SEO Link Building

Website Link BuildingWebsite Link Building

Web site Link Building Website linking brings qualified prospects to your website, boosts search engine rankings, builds trust in your brand, gives you a competitive advantage and establishes you in the virtual marketplace.

Link building is critical for web marketing campaign success. Why?

  1. Links drive qualified traffic to your site.
  2. Links improve your search engine rankings.
  3. Links establish your market position.

The more quality websites that link to you the more qualified prospects you'll get. Maximizing the number of quality websites that link is the single most important element in any website marketing campaign.

Where can you build incoming website links?
  • News sites;
  • directories;
  • ezines also known as email newsletters;
  • blogs, product reviewers;
  • trade associations;
  • content partners, and many others.

Get these links working collectively and you will potentially be driving thousands of prospects to your website.

A website linking campaign is not a quick fix. It takes time but if done properly but is well worth the effort and investment.
 

Link Building Solutions

AFFILIATIONS
Web Analytics Association, International Internet Marketing Association, Search Engine Marketing Professionals Organization

Web Analytics AssociationInternational Internet Marketing Association

Search Engine Marketing Professionals Organization

CERTIFICATIONS
ClickTracks Web Analytics Certified Expert, IIMA Certified Internet Marketing & Business Strategist

Click Tracks Expert

University of British Columbia Web Analytics (Internet Marketing) Achievement Program


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WHITE PAPER - How to Choose the Right Internet Marketing Consultant

Stages for Website Linking

1. Set realistic objectives

Objectives should be realistic and time-bound. They should also relate to your core business objectives and the size of your business.

2. Assess your current links

  • Examine your website's raw log files to find out the traffic that your current links bring.
  • Use one of the many online tools.

We'll find out the quantity and quality of websites that link to you.

3. Find your top link targets

Getting links from just any website isn't typically too difficult. Getting links from quality sites that will drive quality traffic to your website is a different matter. You need to identify the top sites in your industry and use these to spearhead your linking strategy.

4. Maximize your linkability

Why would other websites link to yours? You need to offer value both to the target website and their audience.

Answering this question is one of the most important - and often ignored - aspects of a linking strategy.

5. Send out linking requests

Automated link requests are a waste of time and end up where they belong - in the trash can. Every link request should be personally addressed to each target site with polite follow-up to maximize the success of your linking campaign.

6. Measure & evaluate your link build strategy

Like any other marketing activity, you need to measure your link building efforts. We'll create a scorecard to easily monitor your website's linking progress.

Building Your Website by Strategic Link Building

We'll help you attract new customers to your website, improve search engine performance and build competitive advantage online. Custom Fit specialists provides analysis, research and consulting services custom-built to your specific situation. We offer:

  • Analysis - a detailed appraisal of where you stand versus your competitors along with recommendations on how to improve your link popularity.
  • Research - comprehensive research into the websites where you need to be seen. We'll identify and rank hundreds of sites - portals, directories, ezines, blogs and information sources - and tell you the steps you need to take to win links from them.
  • Full Linking Strategy - we'll do all the work for you. We'll complete the Analysis and Research and implement a linking strategy that will bring long-term benefits to your online business.
LEARN MORE:

Learn about our Pay-Per-Click Marketing Solutions
Visit our INTERNET MARKETING Portfolio
Read our Internet Marketing 101 series

Canadian SEO CompanyWe'll send you a FREE Estimate for Your Next Project. Fill out a Projects Estimate form and we will contact you within 48 hours. Roy McClean, Custom Fit - Website Copywriting Services; Whistler & Vancouver British Columbia, Canada.
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