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Internet Marketing &
Web Analytics Workshops:
Next Dates Spring 2008
Whistler BC Canada.
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Home > Web Solutions Overview > Internet Marketing Overview > Web Analytics

Web Analytics

I know that half of my advertising budget is completely wasted, I'm just not sure which half Lord Leverhulme, founder of Unilever.

Canadian Web Analytics Company Our Web analytics show you where you website traffic is coming from, how visitors are using your website, and most importantly, what you can do to improve your website's performance. This information allows you to track the return-on-investment of campaigns and web effectiveness, then fine-tune your search engine marketing to increase online revenues and lower costs.

You Treasure What You Measure

Results are our focus. On average, websites that try usability double their sales or other desired business metrics. The reason? The Web is the ultimate competitive environment, and users won't invest their time and mental resources in struggling with websites that violate their right to simplicity. There's always another site they can visit instead. (Source: Jakob Neilson, Useit.com)

We study website and email usability. We scour the web for cutting-edge information and techniques to get the best results for your business or organization. Research gleamed from seminars, leading publications and journals, the right software and 10 years of experience building and marketing websites goes to work for you when you work with Custom Fit.

Custom Fit's post-click reporting tools help you track the effectiveness of particular campaigns, including cost-per-sale, profit-per-click and conversion rates for different search engines, keywords and ad messages.

Web Analytic Solutions

AFFILIATIONS
Web Analytics Association, International Internet Marketing Association, Search Engine Marketing Professionals Organization

International Internet Marketing Association

CERTIFICATIONS
ClickTracks Web Analytics Certified Expert, IIMA Certified Internet Marketing & Business Strategist

University of British Columbia Web Analytics (Internet Marketing) Achievement Program

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WHITE PAPER - How to Choose the Right Internet Marketing Consultant

Website Visitor Measurement

How long do visitors stay on your site? We will increase visits so that selling and contact opportunities are increased.
Where do your website visitors enter and leave your site?
We will eliminate obstacles to produce better web results.
Why, when and how do the buy? We'll make changes to increase sales.
Where is your website traffic coming from? We'll customize web copy, web design and layout to best address your visitor profile.
Which search engines and pay-per-click campaigns do visitors use? We'll show you what campaigns get the best results, including ROI (return-on-investment) analysis, so that you get a better return on your marketing investment.

The Web analytics tools that we use are industry leaders.

Click Tracks PRO Web analytics:
Winner - ClickZ Marketing Excellence Awards 2005/06.
Web Position Gold Search Engine Ranking Tools:
Winner - ClickZ Marketing Excellence Awards 2005.
OptiLink & OptiSpider Search Engine Optimization Tools:
Recommended by Dr. Ralph Wilson, wilsonweb.com.

Web Analytics Report
Click Tracks Web Analytics Site Overview Report

Key Performance Indicators

Here is a few parameters that we measure to determine the effectiveness of your web site. Once we know its effectiveness then we know how to improve performance.

Unique visits;
New versus return visitors;
Average time spent per visitor by keyword and search engine;
Average page views by keywords, search engine/directory, paid marketing;
Country and/or state, province or region;
Paid marketing initiatives ROI (return on investment) - such as Google AdWords, Google Ad Sense, Yahoo Search Marketing, banner ads, emails campaigns, etc.;
"What's Changed" Reports by dates, keywords, search engines and more.

View our Web Analytics glossary for definitions of Internet Marketing terms.

Search Engine Ranking Reports

Our automated and accurate reporting systems will track your search engine and ranking status by keywords and search engine/directory. We know what's changed and how you compare to your competition.

Web Position Search Engine Ranking Report

Web Analytics Workshops

Learn Web Analytics for Yourself. We routinely offer "Web Analytics 101" workshops, in conjunction with the Whistler Chamber of Commerce's Learning Opportunity Series. Find out when the next Web Analytics Workshop is offered.

LEARN MORE:

Learn about the SEO Code of Ethics we follow
Visit our INTERNET MARKETING Portfolio
Read our Internet Marketing 101 series

We'll send you a FREE Estimate for Your Next Project. Fill out a Projects Estimate form and we will contact you within 48 hours.

Roy McClean, Principal, Custom Fit - Web analytics consultants, Vancouver & Whistler BC.