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Website Design & Development
- Do You Know Why So Many Websites Fail to Get Results?

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Here are 6 classic reasons why business web solutions under-perform.

1. Not Knowing Why

Without a doubt this is the number one reason why websites fail. If you build a website it must have a very defined purpose. Do you know what your website should achieve?

2. Designing for Your Boss

Are you designing a website to meet the needs of your customers or the whims of your boss? There is a big difference. One works, the other doesn't. Guess which one works.

3. Trying to Accomplish Too Much

If you don't have a unified strategy and approach your website's performance will suffer. Strike a definite purpose, set a sound strategy and stick to it. Then measure the results and respond accordingly.

4. Forgetting to Budget for Maintenance

As a rule of thumb, the annual maintenance budget for a website should be about the same as the initial cost of building the site, with 50 percent as an absolute minimum. If you simply spend the money to build a glamorous site but don't keep it up to date, your investment will very rapidly turn out to be wasted.

5. Expecting Your Customers to Find YOU

Build it and they will come? Well, that might work for baseball diamonds in Iowa but unfortunately it doesn't' work for websites. If your competitors are putting time and money into marketing their website and you aren't... who do you think wins?

6. Wasting Link Opportunities

Web is a linking medium. When building a campaign, such as e-mail or pay-per-click, you can't link them to your front page. Getting customers directly to a page with the content they are looking for is a proven tactic that works best. Building campaigns and creating customized landing page is a sure fire way to increase website effectiveness.

Pay attention to these points and you are well on your way to developing a website that actually works!

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