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What the Heck is Web Analytics?

A Review! Using Web Analytics to
Improve Your Website's Performance.

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YOU MEASURE WHAT YOU TREASURE!

Definitions of web analytics on the Web:

1. A tool that collects data on web site users behaviour.
   www.tractionsearch.com/se-dictionary.php
   
2. Web analytics is the study of online experience, in order to improve it.
   http://en.wikipedia.org/wiki/Web_analytics
   
3. Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding & optimizing Web usage.
   www.webanalyticsassociation.org

Web analytics provides GREAT information to make the proper decisions for how to build, maintain and market your website. A prime focus for web analytics includes making website revisions to specifically increase online leads and sales.

One simple example... do you optimize for Yahoo, Google or MSN? if you can figure out how visitors who buy online are different from those visitors who leave your site almost immediately you can make changes that attract more of the "right" visitors. Does a certain search engine, set of keywords, or pay-per-click program attract visitors who are more likely to make online purchases? Knowing this and tweaking your website appropriately can make a big difference to your business.

Custom Fit Online Solutions is proud to have earned our EXPERT designation for Click Tracks PRO Software and International Internet Marketing Association - Internet Marketing Associate certification. We'll be reviewing how we use web analytics software to help our clients make better business decisions over the next few months.

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6 Top Things to Measure with Your Website

Custom Fit Online AFFILIATIONS:
Web Analytics Association, International Internet Marketing Association - Certified Associate, ClickTracks Web Analytics Certified Expert

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